KEY PERSON INSURANCE
Business Continuity With Key Person Insurance
Reduce financial risk and maintain operations by securing cover for essential people who drive your business forward. Talk to a business insurance expert today on 03 9191 8808.
What is Key Person Insurance?
Key person insurance helps protect your business if a critical individual is unable to work due to illness, injury, or loss of life. It provides financial support to maintain cash flow and cover temporary role replacement, easing pressure on the business during recovery.
This type of business insurance could be considered by:
- Founders
- Directors
- Senior managers
- Any skilled individual whose absence would impact the business
How we identify your “key” individuals
How our process works
1. Discovery & risk identification
We take the time to understand your business structure and the individuals who are critical to day-to-day operations. This allows us to identify potential risks to cash flow, continuity, and long-term stability if a key person is unable to work.
2. Strategy & implementation
We provide clear, tailored advice on Key Person insurance to help protect your business if a critical team member is unable to work, and manage the application process on your behalf from start to finish.
3. Ongoing review & support
As your business grows or key roles change, we review your cover to ensure it continues to reflect your needs, keeping your protection appropriate and cost-effective over time.
Key Person Insurance
Key Person Insurance Specialists For Businesses of all sizes
We take a hands-on approach from the outset, guiding you through your options, clearly explaining how cover works, and ensuring everything is structured with real claim outcomes in mind.
With over 40 years of combined industry experience, we’re trusted by business owners across Australia to act as both an adviser and an advocate. Our role doesn’t stop once a policy is in place. We stay involved, providing support when it matters most and stepping in to manage the claims process if something unexpected occurs. From liaising with insurers and medical professionals to gathering documentation, we do the heavy lifting to give each claim the best possible chance of being approved.
Above all, our focus is on helping businesses remain financially supported and operationally stable, so you can navigate disruption with confidence and keep moving forward.
Meet the team
With over 40 years of combined industry experience, our industry-recognised team is trusted by individuals, families, and businesses across Australia to provide clear advice and hands-on support. From setting up policies to advocating on your behalf through the claims process, we help protect what matters most and providing peace of mind along the way.
Mark Crowe
Director
Bachelor of Business in Financial Risk Management / Diploma of Business in Banking & Finance
Thuy Nguyen
Adviser
Bachelor of Business in Financial Risk Management / Diploma of Business in Banking & Finance
Liana Bui
Service Manager
Bachelor of Business in Financial Risk Management / Diploma of Business in Banking & Finance
Testimonials
Life is too short to be caught up in the paperwork. Let us help!
We’ll bring the conversation to you if you if you would prefer to meet you online. Let’s start the conversation to get to know you, where are you at now and can we help you with your insurance and superannuation solutions.
Have more questions?
We’re here to help you protect what matters most.
Whether you’re planning for your family, your future, or your business, our team listens, simplifies, and guides you every step of the way.
Reach out and let’s build your peace of mind together.
Case studies
Our case studies show how practical, tailored advice helps navigate complex financial and insurance decisions in real-world situations.
Sheen Panel Service
Sheen Panel Service is Victoria's leading smash repairer, operating 27 panel shops across the state as well as three…
Our Insurance Partners
We do all the hard work, running around talking with these insurance partners to come up with the best deal for you.
We are big believers in giving back
We love team sport. It teaches you so much about life and in many ways prepares you for business. Learning about goal setting, working as a team, working with other people, how to handle success and how to handle failure. Some of the charities community groups we give back to:
Frequently asked questions
Explore the answers to some common questions about our Key Person Insurance
Yes. “Key man insurance” is an older term. Today, it’s more commonly referred to as key person insurance. Both describe the same type of cover; insurance designed to protect a business if an important individual is unable to work due to illness, injury, or death. The purpose is to help the business manage the financial impact and maintain stability during a period of disruption.
Your business may need key person insurance if it relies on certain individuals to operate smoothly. If their absence would place a financial burden on the business, affect cash flow, or disrupt client relationships and day-to-day operations, it’s a clear sign their role is critical and worth protecting against.
If you’re unsure whether this applies to your business, we can help. We’ll take the time to understand how your business operates and help you determine whether key person insurance is appropriate.
The level of cover is usually based on the financial impact the business would face if the individual were unable to work. This may include lost income, the cost of recruiting or training a replacement, and any ongoing expenses or liabilities that would still need to be met during that time.
We also consider how long it may take for the business to recover or adjust, and whether additional support would be needed to maintain cash flow and stability. There’s no one-size-fits-all approach. We take the time to understand how your business operates and recommend a level of cover that is considered and appropriate.
Whether key person insurance premiums are tax deductible depends on how the policy is structured and what it is intended to protect. In general, policies set up to support business income may be treated differently from those designed to protect the longer-term value of the business.
Because tax treatment can vary based on individual circumstances, it’s important to seek tailored advice. We work alongside your accountant to help ensure the policy is structured in a way that aligns with your broader financial and tax considerations.
In some circumstances, yes. When a business relies heavily on a particular individual, their absence can place added pressure on existing financial commitments such as loans or other liabilities. Key person insurance can help provide financial support during this time, giving the business flexibility to meet its obligations and reduce financial strain. This support can be particularly helpful while the business adjusts to an unexpected illness or loss and considers its next steps.
Book a time
We’re here to help you protect what matters most.
Whether you’re planning for your family, your future, or your business, our team listens, simplifies, and guides you every step of the way.
Reach out and let’s build your peace of mind together.